The rise of the internet and smartphones enable shoppers to diligently shop using both online and offline channels to place orders, pay, collect and return purchases. According to a Wirecard report, there is a clear preference for digital shopping channels in combination with physical ones in order to benefit from fast availability online, compare prices, and have a real experience in-store. From nearly 1,000 markets surveyed across Asia, 90 percent cited that they like to combine different channels to shop for their items, with the main reason for doing so was to compare prices. This fact, then, force manufacturers and retailers to adapt to the modern shopper’s journey.
See also: The Rise of the Asian Omni-channel Places 3PLs at a Strategic Crossroads
Why should logistics providers care about omni-channel?
As a back-end of supply chain, logistics providers should be aware of this high omni-channel demand to provide services that meet customer’s expectations for fast delivery.
The previous report discussed that businesses are already pioneering omni-channel models. The growing number of large groceries, for example, allows their customers to order online or drop off shopping lists in-store, having their items to be delivered to their homes.
Moreover, a new report on the growing omni-channel globally found that technically, omni-channel retail commerce platform market is expected to grow from USD 2.99 billion in 2017 to USD 11.01 billion by 2023, and might increase with time. This translates the need for win-win collaboration between logistics provider, supply chain, and retailers. In other words, logistics must be ready to meet the needs, demands, and expectations of its consumers.
At the same time, logistics providers should pay close attention to the evolving retail landscape and adoption of omni-channel because as a provider, you must keep pace to both satisfy consumers and stay ahead of the competition in the region.
Tips for meeting the demand of omnichannel
In the end, logistics must offer a seamless, real-time experience to the customers. To do this, a logistics provider must adopt digital platforms for end-to-end solutions. Steve Banker, the vice president of supply chain services ARC Advisory group, mentioned that when it comes to digital transformation, in this case omnichannel, a shipper begins by generating digital information and being able to use that data intelligently. The higher level of digital transformation, however, can only be achieved when the provider has a platform that can intelligently drive better collaboration with key partners in an extended supply chain. In conclusion, if the logistics provider want to have a seamless communication resulting in both customer and consumer satisfaction, a platform such as Tailwind TMS Software or Phalanx will be so much useful.
Read also: Omni-Channel Logistics: Challenges & Solutions