business Archive

4 Strategies to Improve Supply Chain Visibility for Better Consumer Experience

Robert van der Meulen said that customers are influenced by their experience of the supply chain – even in the simplest terms, it is easy to see that a late delivery can disappoint, whereas an expedited delivery can delight. As important as Meulen’s message, the delivery of exceptional customer experience is critical to an organisation’s

How to Maximise Warehouse for eCommerce Business

Online shopping trend is getting bigger following the trend of urban consumers, as discussed in our previous article. Among 1 billion people in the world, about 60 percent are going to live in an urban environment in 2030, implying that there will be a significant increase in online shopping. And with the increasing volumes of

Established Consumer Brand is Seen to Struggle in the Market

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott D. Cook According to the Cambridge dictionary, consumer brand is a product that is well-known and that is bought by individuals rather than by companies. Amidst rapid business competition, having a